personal branding
Understanding A Journalism Portfolio With Google Analytics
One of the most common questions I receive is around how journalists can use statistics to better understand the impact of their portfolio. It makes sense – if you’ve spent time creating something, you want to know what it’s doing for you, and so often this will be a simple “how do I know how …
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Five steps to discover how you are perceived
Starting to build a personal brand requires some reflection on the self – thinking about and researching how people perceive you right now. Here’s a quick list of things to try: Google yourself. If you don’t appear on the front page (we’ll have to fix that), add another identifying term such as your school or …